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Cowboy recruits Daybreak co-founder Jeremy Le Van as VP of Product

Electric-bike maker Cowboy has hired a popular name when it pertains to mobile app design. Jeremy Le Van co-founded Dawn, a well-designed calendar app that was gotten by Microsoft back in2015 Le Van will end up being VP of Item and lead the advancement of Cowboy’s mobile app.

Following Daybreak’s acquisition, Le Van worked for Microsoft. Daybreak has been the foundation for the calendar feature of the Outlook mobile app.

” I am extremely delighted to sign up with the Cowboy team and bring my insights into how we can transform the clever bicycle market to make it more enticing to the mobile-first generation,” he said in a statement.

Of course, Cowboy is a hardware company, as it creates and offers an e-bike. The business wishes to make e-bikes more effective. It features an automated transmission– motor support begins automatically when you need it the most, such as when you begin pedaling, you speed up or you go uphill.

Cowboy bikes likewise feature integrated lights (with a rear light that flashes when you break), a rubber and glass fiber belt and a removable battery. Like VanMoof bikes, it has built-in GPS tracking and an incorporated SIM card– you open the bike with your phone.

However the mobile app is likewise an important part of the experience. You can configure the lights, examine the battery and get statistics from the app. Let’s see how it evolves with today’s visit.

Cowboy is currently available in Belgium, France, Germany, the Netherlands and Austria. The startup has raised a EUR10 million Series A financing round from Tiger Global, Index Ventures, Hardware Club and others.

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