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Moscow carrier service campaign develops a stir online

Ad campaign for Delivery Club featuring Natalia Andreeva, who used to be a TV reporter.

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Delivery Club

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Natalia Andreeva quit her TV profession for her well-being, and to make more money.

Do you focus on the individual who delivers your food, and would it make a distinction if you knew them?

In Moscow, a business called Shipment Club has actually launched a marketing campaign around the city, and throughout Russian-language Twitter, filled with photos and personal details of a few of their employees.

One example says food will be provided by “a literature teacher, Abdisattar, who has an interest in mountain hiking and is raising 3 children.”

Other workers include a member of a writers’ union who has five daughters, a female who hopes to climb Mount Everest and a man who speaks 9 languages.

There has been mixed response on social networks.

As one Russian news outlet points out, a former news press reporter has changed to working for the courier service and is now making more than she did on television.

According to the short article, state controlled Channel One have asked Natalia Andreeva to come back to them, however she has stated no. Instead, she mores than happy to set her own hours of work.

One Twitter user regrets that this has actually ended up being “commonplace”.

” This is not a concept worth criticising, but a reality surrounding us”, the tweet reads.

Another criticises the business for prompting pity, pity and bitterness, describing a “prominent Russian artist in his old age forced to deliver food to intoxicated teenagers.”

Some value the personal touch to the adverts, however one user stated the adverts could be seen as demonstrating “just outcasts work in delivery”, when the reality is the carriers are “working to survive.”

A spokesperson for Mail.ru, which owns Delivery Club, has actually explained the thinking behind the campaign in a Facebook post stating: “We desired to reveal the employees as genuine individuals, not models or actors.”

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Shipment Club

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This poster says “Your order will be delivered by a football fan. He enjoys Bollywood movies and Russian music”.

Not everyone has actually criticised the adverts. Some say people ought to more than happy delivery employees make more than reporters and teachers.

One Facebook user was pleased the project “destroys snobbish stereotypes and exposes social issues.”

Some individuals have actually seen the amusing side, and created their own adverts including prospective couriers, like this Game of Thrones fan who composes: “Daenarys has an interest in fire and raising one child”.

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