Tesla is pitching consumers on a new rental offering for solar energy as a method to restore the flagging fortunes of its renewable resource company.
When amongst the biggest installers of renewables in the nation through SolarCity, Tesla has actually seen its share of the market decrease considerably considering that its acquisition of SolarCity 3 years earlier. In the second quarter Tesla deployed just 29 megawatts of new solar installations, while the primary and two service providers of consumer solar, SunRun and Vivint Solar installed 103 megawatts and 56 megawatts respectively.
One click to order solar & conserve ~$500/ year in energy costs without any long-term agreement (cancel anytime)
— Elon Musk (@elonmusk) August 18, 2019
According to Musk, the new program is “like having a cash printer on your roofing system” for prospective clients who reside in states with high energy expenses. “Still better to buy,” Musk exhorted, “but the rental alternative makes the economics apparent.”
Unlike SunRun and Vivint, which both utilized partnerships with homebuilders and merchants like Home Depot, BJ’s Wholesale, Costco and Sam’s Club to acquire consumers, Tesla ended door-to-door marketing and deserted its partnership with House Depot. The company began relying almost entirely on direct sales to power its solar business and shunned the no-money-down lease design, which SolarCity had utilized so effectively.
Under the new system, Telsa is using clients the option to lease planetary systems for anywhere from $65 for a small installation to $195 for its largest setup. Customers only require to pay a totally refundable $100 charge.
Tesla stated the agreement can be canceled any time, however it would charge users $1,500 to eliminate the system once it has actually been installed.
Tesla did not react to an ask for comment at the time of publication.